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Welcome! • … to the only guide you need to get grounded, confident and ready to start your business
The Guru Guide Doctrine
Business basics • You’ve got a great idea. But you need more than that to build a business. Read on to discover how to transform your concept into a solid enterprise
Business blunders (and how to avoid them) • Errors will be made. Happy Cog’s Greg Storey and Greg Hoy run through their biggest mess-ups, so you can learn from their mistakes
Quick capital • Stuck for ideas or cash? Help get your business off the ground and make quick money from home with your PC
Peer-to-peer lending • Services such as Zopa make it possible to borrow and lend without the bankers taking a cut
Make money for tiny tasks • Computers are becoming ever more powerful, but some jobs still need a human touch. Work at your own pace with Human Intelligence Tasks
The art of crowdfunding • From prog rock albums to computer games and glamorous gadgets, crowdfunding is changing the way new businesses raise funds
Get the ball rolling • Like the sound of crowdfunding? Then read on to find out how to get started
8 tips to make your campaign a success • Planning, persuasion and research are essential ingredients of a successful crowdfunding campaign
Greatest triumphs and failures • There’s little doubt that crowdfunding can be an incredibly effective way to raise cash, but where many succeed, others inevitably fail…
Manage your cash • Money is at the heart of any business, so we’ll help make sure you’re clued up
Set the right rates • A £5,000 project for one client could easily be a £20,000 job for another. So how do you know how much to charge?
Invest time in terms & conditions • Get your T&Cs sorted properly at the outset, and you should be able to cope with any eventuality
Cash flow is king • Being in control of what’s flowing in and out of your bank account is vital if you want to be a success
Get paid fast with clever invoicing • Leave nothing to chance – make sure your invoices include every last bit of relevant information
Everyday accounting • If you intend to keep your financial affairs in-house, it pays to keep things simple
Financial planning • You don’t just need to know how much money you’ve got – you need to plan for the future, too
Software spotlight • No matter your budget or focus, a plethora of project management packages exist to take the edge off
Quick and easy storefront • In the absence of a bespoke solution, you can get your site started fast by by building an online shop with an off-the-shelf tool
Straightforward storefront SEO • You’ve taken the plunge and created your own website to showcase and sell your goods – now you need to make sure your customers can find it!
Keep it legal • Selling online? Here’s how to keep your business – and the products you’re putting out – on the right side of the law
Get to the top of Google • SEO is crucial to getting your business website recognised in a crowded market. Read on to find out how to master it
Keep people on your site • How do you keep visitors on your site longer once they’ve clicked through from a search result? Here’s the lowdown
Why social media matters • Thanks to social media, the way we do business has changed for ever. If you’re not using social networks right now, you’re missing out
How to make a viral hit • We look at how you can create easily sharable content to promote yourself or a brand
Top tips for making virals • Key tips to help you get your content noticed and get it shared widely on social networks
Making a video • Short...